Indiana boy Alex Williams has all the gifts that could have made him a country singer-songwriter star in the 1960s or ’70s, and maybe even could today: an ear for melody, a bold baritone voice, and a way with words. He can capture the bemused resignation of living in an age when headlines read like dystopian sci-fi, turn a cliché upside down, invent a wry turn of phrase, or come up with a whacked-out metaphor that somehow makes sense.
Better Than Myself, his August 11 debut LP, puts these abilities on full display with songs like the defiant, sarcastic “Freak Flag.”
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“The verses are pretty absurd, and that’s the point of the song,” he says in a note from his publicist. “It’s pretty straightforward. Let your freak flag fly. Feel free to be strange — just be you.”
NPR describes the song as “an ambiguous kin to Kacey Musgraves’ live-and-let-live number ‘Follow Your Arrow,’” which sounds about right. While the album version’s steel guitar and vibrato-laden lead guitar give it a classic country vibe, we’ve got an exclusive performance video that puts the head-scratching yet sing-along-worthy words front and center. The video was shot and produced at Love Monkey Studios by Max Raymond, son of the album’s producer, three-time Grammy winner Julian Raymond. Check it out, and then give the album a listen on Spotify.
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Source: https://www.cowboysindians.com/2017/08/exclusive-video-premiere-alex-williams-freak-flag/